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The global software marketplace is crowded with supplier propositions seeking the attention of buyers who have limited time to evaluate the choices. Successful vendors adopt a market-oriented product management approach and build value propositions that resonate with their buyers and investors. This makes it easier to understand the value they bring.
Economic realities mean that buying processes are longer and involve more buyers. Software firms must align themselves to the buying cycle and provide compelling reasons why their offer satisfies the buyer need at each stage. The ambition of achieving scale on a limited budget depends on reaching as many buyers as possible with compelling value propositions earlier than the competition. This requires good product management and effective marketing. Whether planning a product, raising funds, or selling to international markets, first principles are critical: you’ve still got to understand your customer and make something they need.
We work extensively in hi-tech industries including software, hardware and IC design to deliver new tactics and strategies for success.
In a globalised and highly competitive economy the medical technology sector faces the twin challenge of getting great product innovations to market and creating buyer acceptance.
Commercially-successful innovation depends on research that is built around understanding the needs of the buyer. This insight is essential for effective new product strategy and market adoption.
There are a number of different buyer types to consider whether you’re selling Medical Aids, Diagnostics, Disposables, or OEM Services. And it is just as important to work out who are the influencers. Your strategy needs to consider all relevant audiences whether medical clinicians, large hospital suppliers, distributors, or local GPs and patients. Equally, finding the best path to reach your end market through an array of third-party suppliers and procurement channels is key to achieving critical mass.
We work with medical technology firms to help them reach their full market potential.
If you’d like to see what Bayberry can do to help your company, please Contact Us today.
We deliver what we promise, read more about Why You Should Choose Us.
Replify asked Bayberry to refine the company’s value propositions and market positioning as part of it’s relaunch. We also provided advice on the structure and design of a new website to set the foundation for digital marketing and demand generation.