Marketing Strategy and Services

“A company has only two functions: Innovation and Marketing” – Peter F. Drucker.

• MARKET STRATEGY

  We work with you to analyse your markets, buyers, and competition. This informs every aspect of your market direction including value propositions, sales and marketing strategy, your website and collateral, and your product management strategy. We can help you to develop business cases for new products and markets. We also offer expert help in sales channel management, analyst and media relations, and brand strategy.

  VALUE PROPOSITIONS

  We believe that strong value propositions are essential to successful sales and marketing. We help you to create great value propositions that explain your value in language that your customers understand. We analyse the needs of each group of buyers you wish to target and build value propositions that resonate with each of them.

  MARKETING SUPPORT AND COLLATERAL

  Think of us as your go-to-market partner. We are B2B marketing specialists. We do everything from writing copy to enabling your salesforce to sell more effectively. We also produce great sales and marketing materials including presentations and whitepapers, and sales tools like battlecards . We can help to link up the efforts of sales and marketing, so they work together more effectively to deliver revenue.

• ONLINE DEMAND GENERATION

  Bayberry helps you to generate demand for your products online by combining traditional marketing with best practice digital marketing. We create compelling content to capture the interest of your buyers. We use digital marketing to drive awareness of this content and generate leads online in a scalable, efficient, and predictable way. We help you to convert good leads into revenue, and nurture those who are not yet ready to buy. We also use digital marketing tools to let you measure and maximise your marketing budget.

  WEBSITE DESIGN AND SOCIAL MARKETING

  We produce great websites that are visually appealing but which, above all, are designed to generate leads for your business. We also provide support in social marketing, content, and all aspects of digital marketing to help you win sales.

  PRODUCT STRATEGY

  Good product management sets the course for everyone in your firm to be aligned to what your customers want. It also serves as a catalyst for innovation. We ensure that the right processes are in place to develop innovative customer solutions. We also help you to drive commercial success by introducing processes that match product strategy and price strategy to market demand as part of a company-wide culture.

If you’d like to see what Bayberry can do to help your company, please Contact Us today.