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The Department of Social Protection is the largest issuer of payments in Ireland. A key business objective of the Department is the efficient reconciliation of some 80+ million payment transactions each year through the 29 banks accounts and 4 cash accounts with An Post.
Bayberry worked with the Department in three project phases over five years acting as advisor on the Department’s strategy.
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Replify asked Bayberry to refine the company’s value propositions and market positioning as part of it’s relaunch. We also provided advice on the structure and design of a new website to set the foundation for digital marketing and demand generation.