Video

Video: Interview with Caroline Ryan, Elite Cyclist for a Social Media Campaign for St. Paul’s Garda Credit Union. We interview Caroline on preparations for the London 2012 Olympics

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Video: NFC Payments in Action
Thursday, November 10th, 2011

We went along to Insomnia Coffee to see Zapa in action demonstrating payments and couponing for loyalty. You can see how it works in this video:

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Video: How to make NFC payments compelling
Thursday, October 27th, 2011

In this video we talk to Donal McGuinness, COO of Zapa Technology, about the challenges facing the payments industry in getting NFC adopted by merchants and by consumers and how they’re addressing the problem

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We’ve been helping one of our financial institution clients, St. Paul’s Garda Credit Union, to reposition itself as a primary source of banking for its customers. Following our work to deliver a business strategy and technical platform for the new debit card and payment account, we developed a marketing strategy with a main campaign inviting members of St. Paul’s to discover “a surprising new way to bank”. This video, an interview with a prominent member of the credit union, demonstrates how other members are now actively using, and getting value from, the new banking services

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We think the real value of mobile ticketing is only beginning to be uncovered. Technologies like Near Field Communications offer the potential to enable many of these new opportunities. And perhaps mobile ticketing may also be a catalyst for the adoption of NFC payments by consumers, too. This video looks at a new event ticketing app for the Google Android phone from one of our clients, TicketFriend

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