Software & Hi-Tech Articles Feed

In the face of seemingly inevitable change, retailers now need to work out the best strategy for the integration of contactless technology into their environments. In this article we look at the factors that can make NFC Contactless Payments a success in the retail environment

The stage appears to be set for a contactless payments revolution but the challenge for the adoption of NFC in the retail environment, one that’s set to keep the payments industry thinking, is twofold. Firstly, how do you give enough consumers access to contactless payments and, secondly, how quickly and cost effectively can you roll out an acceptance infrastructure to allow them to use it

We went along to Insomnia Coffee to see Zapa in action demonstrating payments and couponing for loyalty. You can see how it works in this video:

In recent years, your buyers have changed their buying behaviour and their attitude towards your sales process. The balance of power between buyers and sellers has shifted. The Internet, and the advent of social media in particular, means your buyer can seek out and digest many sources of information at their own pace. They don’t trust traditional media or brochureware; and there is now a greater degree of skepticism and resistance to product advertising. Captive audiences are a thing of the past. The simple message of content marketing is that you need to change the way you get your messages to buyers

In this video we talk to Donal McGuinness, COO of Zapa Technology, about the challenges facing the payments industry in getting NFC adopted by merchants and by consumers and how they’re addressing the problem

We think the real value of mobile ticketing is only beginning to be uncovered. Technologies like Near Field Communications offer the potential to enable many of these new opportunities. And perhaps mobile ticketing may also be a catalyst for the adoption of NFC payments by consumers, too. This video looks at a new event ticketing app for the Google Android phone from one of our clients, TicketFriend

Just as the original internet changed our lives, an unheralded standard – IPv6 – is being adopted which will revolutionise the way we transact business. It has the potential to completely alter the way all business is conducted around the globe and will change customer behaviours and create new market opportunities for those who adapt

Digital techniques empower marketers to produce measurable results. What does this mean for the role of the Chief Marketing Officer or Head of Marketing

Linking marketing activity to bottom line results has always been a vexing issue for B2B marketers and company executives. Measuring the return on investment from marketing spend on tradeshows, adverts in trade magazines, brochureware, and breakfast seminars is acknowledged as being problematic. As a result, marketing is often viewed as a function somewhat isolated from sales and sales performance and, as such, lacking in credibility.

We’ve just finished work on our new website. Check out our blog, follow our tweets, or sign up to get the latest news