SME

We went along to Insomnia Coffee to see Zapa in action demonstrating payments and couponing for loyalty. You can see how it works in this video:

Digital techniques empower marketers to produce measurable results. What does this mean for the role of the Chief Marketing Officer or Head of Marketing

Linking marketing activity to bottom line results has always been a vexing issue for B2B marketers and company executives. Measuring the return on investment from marketing spend on tradeshows, adverts in trade magazines, brochureware, and breakfast seminars is acknowledged as being problematic. As a result, marketing is often viewed as a function somewhat isolated from sales and sales performance and, as such, lacking in credibility.

When it comes to venture capital and business investment of any kind, the quality of your business plan really can make the difference between success and failure. Investors have limited time to search through dozens of prospective opportunities, so your plan has to stand out from the crowd. You’ve got to articulate clearly and succinctly

Irema is a global leader in surgical facemasks. Bayberry helped Irema to reinvigorate its brand and create new market propositions to put its buyers at the heart of its offering. We delivered a website primed for demand generation to increase sales and brand awareness, launching the new brand at Medica in Dusseldorf