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We went along to Insomnia Coffee to see Zapa in action demonstrating payments and couponing for loyalty. You can see how it works in this video:

In recent years, your buyers have changed their buying behaviour and their attitude towards your sales process. The balance of power between buyers and sellers has shifted. The Internet, and the advent of social media in particular, means your buyer can seek out and digest many sources of information at their own pace. They don’t trust traditional media or brochureware; and there is now a greater degree of skepticism and resistance to product advertising. Captive audiences are a thing of the past. The simple message of content marketing is that you need to change the way you get your messages to buyers

Digital techniques empower marketers to produce measurable results. What does this mean for the role of the Chief Marketing Officer or Head of Marketing

Linking marketing activity to bottom line results has always been a vexing issue for B2B marketers and company executives. Measuring the return on investment from marketing spend on tradeshows, adverts in trade magazines, brochureware, and breakfast seminars is acknowledged as being problematic. As a result, marketing is often viewed as a function somewhat isolated from sales and sales performance and, as such, lacking in credibility.

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When it comes to venture capital and business investment of any kind, the quality of your business plan really can make the difference between success and failure. Investors have limited time to search through dozens of prospective opportunities, so your plan has to stand out from the crowd. You’ve got to articulate clearly and succinctly

In this article for Business & Finance magazine we explain how digital marketing is transforming the way medical device firms are interacting with their existing and future customers. We explain how digital marketing can help to solve the common challenges medical device firms share in driving growth. We also describe the steps you should take now to position your company for sustainable revenue growth in the future