Marketing Strategy Case Studies Feed

Consumers are demanding more from their financial services providers. There is a real opportunity to offer a compelling alternative to banks and attract more members. In this briefing you will learn how to reposition your Credit Union to provide mainstream financial services and how one of Ireland’s top credit unions rose to the challenge

We worked with Accuris, a global telecoms software provider, to launch a new product and build a platform for demand generation using digital techniques.

The first of its kind in UK or Ireland – We advised the Association of British Credit Unions Ltd on the business case, design, creation and delivery of a centralised current account service for its member credit unions

Zapa is a leading European provider of contactless payments and loyalty solutions. Bayberry provided Zapa with advice on strategic options for growth, product offerings, risk assessment and banking regulation consultancy

Replify asked Bayberry to refine the company’s value propositions and market positioning as part of it’s relaunch. We also provided advice on the structure and design of a new website to set the foundation for digital marketing and demand generation.

Irema is a global leader in surgical facemasks. Bayberry helped Irema to reinvigorate its brand and create new market propositions to put its buyers at the heart of its offering. We delivered a website primed for demand generation to increase sales and brand awareness, launching the new brand at Medica in Dusseldorf