Innovation

The stage appears to be set for a contactless payments revolution but the challenge for the adoption of NFC in the retail environment, one that’s set to keep the payments industry thinking, is twofold. Firstly, how do you give enough consumers access to contactless payments and, secondly, how quickly and cost effectively can you roll out an acceptance infrastructure to allow them to use it

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We look at how changes in the market, alongside the advent of new technology mean the banking industry needs to rethink its model.

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Video: NFC Payments in Action
Thursday, November 10th, 2011

We went along to Insomnia Coffee to see Zapa in action demonstrating payments and couponing for loyalty. You can see how it works in this video:

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Video: How to make NFC payments compelling
Thursday, October 27th, 2011

In this video we talk to Donal McGuinness, COO of Zapa Technology, about the challenges facing the payments industry in getting NFC adopted by merchants and by consumers and how they’re addressing the problem

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Bayberry, an advisory firm specialising in retail banking and growth strategy, today announced that its Visa Prepaid Card project for the Association of British Credit Unions (ABCUL) is now live

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We think the real value of mobile ticketing is only beginning to be uncovered. Technologies like Near Field Communications offer the potential to enable many of these new opportunities. And perhaps mobile ticketing may also be a catalyst for the adoption of NFC payments by consumers, too. This video looks at a new event ticketing app for the Google Android phone from one of our clients, TicketFriend

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A new prepaid card for UK Credit Unions
Tuesday, July 12th, 2011

The Association of British Credit Unions (ABCUL) has just launched a low-cost prepaid Visa card for credit union members, following work by Bayberry to design and deliver the product

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Just as the original internet changed our lives, an unheralded standard – IPv6 – is being adopted which will revolutionise the way we transact business. It has the potential to completely alter the way all business is conducted around the globe and will change customer behaviours and create new market opportunities for those who adapt

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We worked with Accuris, a global telecoms software provider, to launch a new product and build a platform for demand generation using digital techniques.

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Our client is one of Europe’s largest point of sale payment networks providing Prepaid Mobile top-up, utility bill payments, debt and credit card, and travel payments. We were appointed to provide new insights for their business model and to develop new market opportunities.

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