Software & Hi-Tech

We went along to Insomnia Coffee to see Zapa in action demonstrating payments and couponing for loyalty. You can see how it works in this video:

In this video we talk to Donal McGuinness, COO of Zapa Technology, about the challenges facing the payments industry in getting NFC adopted by merchants and by consumers and how they’re addressing the problem

We think the real value of mobile ticketing is only beginning to be uncovered. Technologies like Near Field Communications offer the potential to enable many of these new opportunities. And perhaps mobile ticketing may also be a catalyst for the adoption of NFC payments by consumers, too. This video looks at a new event ticketing app for the Google Android phone from one of our clients, TicketFriend

Just as the original internet changed our lives, an unheralded standard – IPv6 – is being adopted which will revolutionise the way we transact business. It has the potential to completely alter the way all business is conducted around the globe and will change customer behaviours and create new market opportunities for those who adapt

Digital techniques empower marketers to produce measurable results. What does this mean for the role of the Chief Marketing Officer or Head of Marketing

Linking marketing activity to bottom line results has always been a vexing issue for B2B marketers and company executives. Measuring the return on investment from marketing spend on tradeshows, adverts in trade magazines, brochureware, and breakfast seminars is acknowledged as being problematic. As a result, marketing is often viewed as a function somewhat isolated from sales and sales performance and, as such, lacking in credibility.

When it comes to venture capital and business investment of any kind, the quality of your business plan really can make the difference between success and failure. Investors have limited time to search through dozens of prospective opportunities, so your plan has to stand out from the crowd. You’ve got to articulate clearly and succinctly

We worked with Accuris, a global telecoms software provider, to launch a new product and build a platform for demand generation using digital techniques.

Replify asked Bayberry to refine the company’s value propositions and market positioning as part of it’s relaunch. We also provided advice on the structure and design of a new website to set the foundation for digital marketing and demand generation.

In December 2009, we hosted a seminar on demand generation for the Irish Medical Devices Association. We provided an overview of digital marketing techniques and topics covered included web-site design and landing pages, Google pay-per-click advertising, search engine optimization, email marketing, online PR and various forms of social media