Demand Generation

Video: Interview with Caroline Ryan, Elite Cyclist for a Social Media Campaign for St. Paul’s Garda Credit Union. We interview Caroline on preparations for the London 2012 Olympics

In recent years, your buyers have changed their buying behaviour and their attitude towards your sales process. The balance of power between buyers and sellers has shifted. The Internet, and the advent of social media in particular, means your buyer can seek out and digest many sources of information at their own pace. They don’t trust traditional media or brochureware; and there is now a greater degree of skepticism and resistance to product advertising. Captive audiences are a thing of the past. The simple message of content marketing is that you need to change the way you get your messages to buyers

We’ve been helping one of our financial institution clients, St. Paul’s Garda Credit Union, to reposition itself as a primary source of banking for its customers. Following our work to deliver a business strategy and technical platform for the new debit card and payment account, we developed a marketing strategy with a main campaign inviting members of St. Paul’s to discover “a surprising new way to bank”. This video, an interview with a prominent member of the credit union, demonstrates how other members are now actively using, and getting value from, the new banking services

We thought we’d share with you three of the most useful infographics we’ve come across so far this year. We hope you enjoy them!

This article, based on a couple of earlier blogs, reviews the concept of Marketing Accountability and it’s impact on the role Chief Marketing Officers. In it, we describe how the new world of digital marketing is giving marketing teams the opportunity to demonstrate their value and show how the results of their work really do make a difference to their company’s commercial results.

Digital techniques empower marketers to produce measurable results. What does this mean for the role of the Chief Marketing Officer or Head of Marketing

Linking marketing activity to bottom line results has always been a vexing issue for B2B marketers and company executives. Measuring the return on investment from marketing spend on tradeshows, adverts in trade magazines, brochureware, and breakfast seminars is acknowledged as being problematic. As a result, marketing is often viewed as a function somewhat isolated from sales and sales performance and, as such, lacking in credibility.

We worked with Accuris, a global telecoms software provider, to launch a new product and build a platform for demand generation using digital techniques.

Replify asked Bayberry to refine the company’s value propositions and market positioning as part of it’s relaunch. We also provided advice on the structure and design of a new website to set the foundation for digital marketing and demand generation.

In this article for Business & Finance magazine we explain how digital marketing is transforming the way medical device firms are interacting with their existing and future customers. We explain how digital marketing can help to solve the common challenges medical device firms share in driving growth. We also describe the steps you should take now to position your company for sustainable revenue growth in the future