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Just as the original internet changed our lives, an unheralded standard – IPv6 – is being adopted which will revolutionise the way we transact business. It has the potential to completely alter the way all business is conducted around the globe and will change customer behaviours and create new market opportunities for those who adapt

Digital techniques empower marketers to produce measurable results. What does this mean for the role of the Chief Marketing Officer or Head of Marketing

Linking marketing activity to bottom line results has always been a vexing issue for B2B marketers and company executives. Measuring the return on investment from marketing spend on tradeshows, adverts in trade magazines, brochureware, and breakfast seminars is acknowledged as being problematic. As a result, marketing is often viewed as a function somewhat isolated from sales and sales performance and, as such, lacking in credibility.

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When it comes to venture capital and business investment of any kind, the quality of your business plan really can make the difference between success and failure. Investors have limited time to search through dozens of prospective opportunities, so your plan has to stand out from the crowd. You’ve got to articulate clearly and succinctly