Company Development

This article, based on a couple of earlier blogs, reviews the concept of Marketing Accountability and it’s impact on the role Chief Marketing Officers. In it, we describe how the new world of digital marketing is giving marketing teams the opportunity to demonstrate their value and show how the results of their work really do make a difference to their company’s commercial results.

When it comes to venture capital and business investment of any kind, the quality of your business plan really can make the difference between success and failure. Investors have limited time to search through dozens of prospective opportunities, so your plan has to stand out from the crowd. You’ve got to articulate clearly and succinctly

We worked with Accuris, a global telecoms software provider, to launch a new product and build a platform for demand generation using digital techniques.

Zapa is a leading European provider of contactless payments and loyalty solutions. Bayberry provided Zapa with advice on strategic options for growth, product offerings, risk assessment and banking regulation consultancy

Our client is one of Europe’s largest point of sale payment networks providing Prepaid Mobile top-up, utility bill payments, debt and credit card, and travel payments. We were appointed to provide new insights for their business model and to develop new market opportunities.

Our client is one of the world’s largest merchant acquirers operating across USA, EMEA and Asia. Bayberry was engaged to complete an evaluation of the company’s multi-vendor Point of Sale (PoS) network business. We were asked to examine options for consolidation, growth, and innovation