B2B

In recent years, your buyers have changed their buying behaviour and their attitude towards your sales process. The balance of power between buyers and sellers has shifted. The Internet, and the advent of social media in particular, means your buyer can seek out and digest many sources of information at their own pace. They don’t trust traditional media or brochureware; and there is now a greater degree of skepticism and resistance to product advertising. Captive audiences are a thing of the past. The simple message of content marketing is that you need to change the way you get your messages to buyers

Just as the original internet changed our lives, an unheralded standard – IPv6 – is being adopted which will revolutionise the way we transact business. It has the potential to completely alter the way all business is conducted around the globe and will change customer behaviours and create new market opportunities for those who adapt

Digital techniques empower marketers to produce measurable results. What does this mean for the role of the Chief Marketing Officer or Head of Marketing