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For US issuers, acquirers and merchants, the reality is that EMV is coming. The challenge is to learn from the experience of migrating to EMV in other countries and transition to EMV with the minimum of fuss while maximizing the commercial potential of this new standard
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This guide looks at what EMV chip and contactless means for firms in the US now that EMV has been mandated for 2013. Issuers, Acquirers and Merchants in the US will all need to develop a strategic plan for EMV. But what does this mean for US firms involved in card payments and for retail merchants? And how can you unlock the value of EMV for your business
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The stage appears to be set for a contactless payments revolution but the challenge for the adoption of NFC in the retail environment, one that’s set to keep the payments industry thinking, is twofold. Firstly, how do you give enough consumers access to contactless payments and, secondly, how quickly and cost effectively can you roll out an acceptance infrastructure to allow them to use it
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