We look at how changes in the market, alongside the advent of new technology mean the banking industry needs to rethink its model.

In this post by the Krowne Online Business Network, our video interview with Zapa Technology is used to discuss the creation of a NFC payments ecosystem.

Video: Interview with Caroline Ryan, Elite Cyclist for a Social Media Campaign for St. Paul’s Garda Credit Union. We interview Caroline on preparations for the London 2012 Olympics

We went along to Insomnia Coffee to see Zapa in action demonstrating payments and couponing for loyalty. You can see how it works in this video:

Recent press coverage on changes in the banking system have focussed on the ‘Vickers’ report and splitting retail banking from ‘casino’ banking in order to protect the taxpayer. It would be easy to think this was the main area of change. However there is also huge innovation happening in the supply of banking services with new channels such as mobile banking offering greater convenience for the consumer.

What will all this mean for credit unions? Come along to this workshop on Saturday morning to hear from Paul Kennedy, a partner at Bayberry Consulting. Paul will talk about global and UK trends in the card market, mobile banking and give us all a sense of what banking may look like in the future

In recent years, your buyers have changed their buying behaviour and their attitude towards your sales process. The balance of power between buyers and sellers has shifted. The Internet, and the advent of social media in particular, means your buyer can seek out and digest many sources of information at their own pace. They don’t trust traditional media or brochureware; and there is now a greater degree of skepticism and resistance to product advertising. Captive audiences are a thing of the past. The simple message of content marketing is that you need to change the way you get your messages to buyers