We’ve been helping one of our financial institution clients, St. Paul’s Garda Credit Union, to reposition itself as a primary source of banking for its customers. Following our work to deliver a business strategy and technical platform for the new debit card and payment account, we developed a marketing strategy with a main campaign inviting members of St. Paul’s to discover “a surprising new way to bank”. This video, an interview with a prominent member of the credit union, demonstrates how other members are now actively using, and getting value from, the new banking services

We think the real value of mobile ticketing is only beginning to be uncovered. Technologies like Near Field Communications offer the potential to enable many of these new opportunities. And perhaps mobile ticketing may also be a catalyst for the adoption of NFC payments by consumers, too. This video looks at a new event ticketing app for the Google Android phone from one of our clients, TicketFriend

Consumers are demanding more from their financial services providers. There is a real opportunity to offer a compelling alternative to banks and attract more members. In this briefing you will learn how to reposition your Credit Union to provide mainstream financial services and how one of Ireland’s top credit unions rose to the challenge