The Association of British Credit Unions appoints Bayberry Consulting as advisor to its Back Office project

This article, based on a couple of earlier blogs, reviews the concept of Marketing Accountability and it’s impact on the role Chief Marketing Officers. In it, we describe how the new world of digital marketing is giving marketing teams the opportunity to demonstrate their value and show how the results of their work really do make a difference to their company’s commercial results.

It’s time for CMOs to stop marketing from being judged on superficial design activity and isolated tasks like event management, and start thinking about how the function of marketing can be accountable for improving the company’s commercial performance

Digital techniques empower marketers to produce measurable results. What does this mean for the role of the Chief Marketing Officer or Head of Marketing