The DSP is the largest issuer of payments in Ireland. A key business objective is the reconciliation of some 80+ million transactions each year through 29 banks accounts and 4 cash accounts with An Post

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IPSO is the representative industry body for the Irish payments industry and the strategic interface with all payments stakeholders. IPSO engaged Bayberry to prepare the industry’s response to the European Commission’s consultation on the New Legal Framework for Payments.

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Dublin, Ireland, 14th March 2011 – Bayberry Consulting, a Dublin-based business strategy and marketing consulting firm today announced the completion of its project to advise on the delivery of a Payments and Reconciliation Solution to the Department of Social Protection. The Department is the largest issuer of payments in Ireland, processing more than 84 million

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The Promise of Marketing Accountability
Saturday, March 12th, 2011

Linking marketing activity to bottom line results has always been a vexing issue for B2B marketers and company executives. Measuring the return on investment from marketing spend on tradeshows, adverts in trade magazines, brochureware, and breakfast seminars is acknowledged as being problematic. As a result, marketing is often viewed as a function somewhat isolated from sales and sales performance and, as such, lacking in credibility.

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Two important new EU directives are encouraging new and significant competition in consumer payments. Both the 2nd E-money Directive and Payment Services Directive are lowering the barriers to entry for non-banks such as high street retailers, mobile operators and, in fact, any other organisation that wants to offer payment services. The e-money economy is growing exponentially. According to the European Central Bank, €2.6 Billion of electronic money was in circulation across Europe as of January 2011. This is up from €645m in January 2008. Navigating this regulation and understanding how to leverage its benefits is a challenge for many firms. You need to establish if your business needs to be regulated as an e-money institution or a payments insitution or even both, and establish the benefits to your business model.

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Two important new EU directives are encouraging new and significant competition in consumer payments. Both the 2nd E-money Directive and Payment Services Directive are lowering the barriers to entry for non-banks such as high street retailers, mobile operators and, in fact, any other organisation that wants to offer payment services. The e-money economy is growing

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When it comes to getting investment, the quality of your business plan can make the difference between success and failure. Over the years, we’ve learned a few lessons on just what makes business plans and investment memorandums work. If you’re in the process of writing your business plan, here are 9 tips for getting it right

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Here’s our new website!
Wednesday, March 9th, 2011

We’ve just finished work on our new website. Check out our blog, follow our tweets, or sign up to get the latest news

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9 Tips for Writing a Better Business Plan
Wednesday, March 9th, 2011

When it comes to venture capital and business investment of any kind, the quality of your business plan really can make the difference between success and failure. Investors have limited time to search through dozens of prospective opportunities, so your plan has to stand out from the crowd. You’ve got to articulate clearly and succinctly

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